Your sales team should be driving growth. Is it?
Missed targets, hires that don’t deliver and training that doesn’t stick. Ventas finds out exactly what’s holding your sales team back, then fixes it with evidence, the right people and coaching that lasts.
The problems we solve
If you run a business or lead a sales team, you’ll probably recognise at least one of these.
“We keep missing target, and we don’t really know why.”
Is it the people, the process, the leadership or the market? Without evidence, every fix is a guess.
How we fix it: Sales Performance →“Our new hires interview well, then don’t deliver.”
Salespeople are good at selling themselves. CVs and interviews reward the best interviewee, not the best seller.
How we fix it: Sales Talent Acquisition →“We’ve done the training. Nothing changed.”
One-off courses fade within weeks. Without coaching and follow-through, people go back to old habits.
How we fix it: Coaching & development →“Our forecast is a guess.”
No shared sales process, no agreed stages, and a CRM that records activity but doesn’t change behaviour.
How we fix it: Strategy & Transformation →“Our managers manage numbers. They don’t coach.”
Sales leaders get promoted for selling, then spend their week firefighting instead of developing their people.
How we fix it: Sales Performance →“Growth depends on one or two stars.”
When a few people bring in most of the revenue, the business is exposed every time one of them leaves.
How we fix it: Strategy & Transformation →Three ways we transform sales
Proven methods for sustainable growth, built around your business rather than off the shelf.
Embed results-driven sales performance
With leading analytical tools and behavioural evaluations, we identify strengths and support development from Sales Reps to CEOs, so your team can consistently achieve high performance.
Explore Sales Performance → 02 · TalentFind the right talent for your sales team
A managed hiring process, from evaluating candidates to interviewing top talent, with onboarding built in so new people hit the ground running.
Explore Talent Acquisition → 03 · StrategyDevelop sales strategy and transformation
Coaching, workshops and custom playbooks designed to overcome your growth barriers and boost sales performance.
Explore Strategy →Sales teams aren’t built in the classroom
Traditional sales training just isn’t effective. You’ve seen the little to no results it yields, because it’s a one-size-fits-all approach that doesn’t take into account that we’re all human, we all learn differently, and to get the best from people you need to really understand them.
That’s why our approach is rooted in scientific behavioural analysis, with market-leading tools that allow the individuals in your team to really develop.
After all, if you don’t know the start point and what makes your people tick, you can’t make a plan to get them to the end result. And at Ventas, we’re all about delivering measurable growth in your sales revenue.
About Ventas →
Start with evidence, not opinion
Evaluate
An OMG evaluation gives you an MRI scan of your sales team: who can grow, who’s in the wrong seat, and what’s holding results back.
Plan
We co-create the plan with you: strategy, roles, process and the gaps to close first.
Hire & develop
Hire against the same evidence, and give everyone a coaching and development plan built on their results.
Embed
Playbook, CRM and coaching rhythm keep the change in place long after we’ve stepped back.
When a market leader sees sales decline after years of growth, the hardest question is why. OMG helped us answer it. The assessment revealed the true capabilities of our sales teams and which individuals had the resilience to compete against Chinese manufacturers offering similar products at much lower prices. That clarity has transformed how we develop our people worldwide, moving us towards a far more consultative approach and much tighter qualification of opportunities.
Founder-led, built on evidence
Ventas works with organisations across the globe to achieve tangible sales growth, with a team that brings decades of experience in sales transformation, coaching and hiring.
Meet the team →
Questions we often get asked
How can I improve my sales team’s performance?
Start with evidence rather than another training course. An OMG sales force evaluation measures every salesperson and sales leader against 21 sales competencies, so you can see who can grow, who is in the wrong seat and what to fix first. We then coach your people and managers against those results and put a clear sales process, CRM and coaching rhythm in place so the change sticks.
What is an OMG sales assessment?
Objective Management Group (OMG) assessments are sales-specific online evaluations. They measure 21 sales competencies across Will to Sell, Sales DNA and Tactical Selling, benchmarked against more than 2.4 million salespeople. We use them to evaluate existing sales teams and to screen sales candidates before interview. Ventas Sales is a certified partner of Objective Management Group.
How much does sales training cost in the UK?
It depends on the size of your team and what needs fixing, which is why we don’t sell off-the-shelf training days. One-off courses tend to fade within weeks. We start by finding out what is holding your team back, then price a programme of evaluation, coaching and support around those gaps, so you see a clear proposal and cost before you commit. Book a call and we can talk through your situation.
How do you help businesses hire better salespeople?
We run a managed hiring process: we agree the hiring profile, place the advert, put every applicant through the OMG sales assessment, run screening calls and structured, scored competency interviews, then support the offer and build a 90-day onboarding plan from the new hire’s results. We charge one flat fee per hire, not a percentage of salary.
Who does Ventas Sales work with?
CEOs, managing directors, sales and commercial directors, sales managers and HR leaders who want their sales team to drive growth. We are based in Leeds in the UK and work with sales teams globally.
Ready to transform your sales?
Let’s talk about what’s possible for your team and your revenue.