Become fluent in sales.
Ventas Sales helps CEOs, MDs and sales leaders transform their sales teams through evidence, coaching and a structured sales process.
Rooted in behavioural science, focused on revenue.
Ventas helps sales leaders shorten sales cycles, out-perform their markets and grow sales revenue year-on-year with a proven approach to transformation.
We start by understanding your people: what drives them, where they’re strong and what’s holding them back. Then we build the strategy, process, hiring and coaching around that evidence, instead of handing everyone the same course.
Certified Partner
Certified partner of Objective Management Group
Ventas Sales is a certified partner of Objective Management Group (OMG). We use OMG’s sales assessment science in every evaluation, hiring campaign and coaching programme we run.
It means every evaluation, candidate assessment and development plan we deliver is backed by validated data, not opinion.
The people behind Ventas
Pete Evans
Pete founded Ventas Sales in 2016 to help CEOs, MDs and sales leaders build sales teams that grow the business. He began his career in HR at Royal Insurance, where he led graduate recruitment, before moving into sales with Friends Provident and becoming the top producer in its Leeds office.
Since 2006 he has coached business owners, sales leaders and salespeople in sectors including professional services, IT, construction and manufacturing. Pete is OMG certified and uses Objective Management Group’s sales evaluation and assessment tools to take the guesswork out of hiring and developing salespeople, then coaches teams so the change sticks.
“The best sales teams aren’t born, they’re built with the right strategy, the right people, and the right support.”Connect on LinkedIn
Hugh Skinner
Hugh brings over 25 years of senior sales, distribution and partnership leadership, including 14 years at Fidelity International. He helps businesses design sales channels, hire the right salespeople and build high-performing teams.
Sarah Downs
Sarah is a board advisor, NED and multi-award-winning entrepreneur who has worked with more than 200 organisations. She leads Ventas group coaching programmes and sales strategy work.
Let’s talk.
Tell us about your sales challenges and let’s explore how we can help.