Find out exactly what’s holding your sales team back.
An OMG sales force evaluation shows who can grow, who’s in the wrong seat and what to fix first. Then we coach your people and managers so the change sticks.
Busy, but not growing.
“Some of the team are flying, others aren’t.”
You can see the gap in the numbers, but not the cause, so it’s hard to know who to back and who to move on.
“We invest in training and nothing changes.”
Everyone gets the same course, whatever they actually need, and old habits return within weeks.
“My managers don’t have time to coach.”
They’re stuck in deals and reports, so the team never gets the development that would move the number.
More training rarely closes the gap.
More product training
Knowing the product isn’t the same as being able to sell it. Buyers want to know you understand their problem.
Shadowing your best person
Top performers can rarely explain what they do differently, so new people copy habits rather than skills.
An off-the-shelf playbook
A generic document describes your industry, not how your business wins.
A one-day workshop
Great energy on the day. By week three, everything is back to normal.
What’s missing is a clear, written standard of what good looks like, and evidence of where each person stands against it. That’s where we start.
An MRI scan of your sales team
As a certified partner of Objective Management Group (OMG), we evaluate your salespeople and sales leaders against 21 sales-specific competencies and benchmark them against more than 2.4 million salespeople.
- A heat map of the whole sales team and of each business or region
- An individual evaluation for every salesperson and sales leader
- A development plan for each person, with specific training and coaching needs
- Clear evidence on who to develop, who to retain and where to hire
- Optional 1:1 feedback sessions with an OMG certified coach
The three things that decide sales results
Will to Sell
Desire and commitment to succeed in sales, a positive outlook, taking responsibility for results, and motivation.
Sales DNA
The hidden weaknesses that hold salespeople back: needing to be liked, discomfort talking about money, and taking rejection personally.
Tactical Selling
How well they qualify, reach decision-makers, build value, handle price and close. The skills you can coach.
Development that sticks
The evaluation tells you where to focus. Coaching makes it happen.
Coaching for sales leaders
We build the coaching capability of your MDs and sales managers, so they set clear standards and develop their people every week.
Structured development programmes
Training and ongoing coaching built on each person’s development plan, embedded over 12 to 18 months rather than delivered as one-off courses.
Coaching platform
Goals, coaching sessions and progress tracked in one place through Membrain Elevate, so nothing gets lost between sessions.
When a market leader sees sales decline after years of growth, the hardest question is why. OMG helped us answer it. The assessment revealed the true capabilities of our sales teams and which individuals had the resilience to compete against Chinese manufacturers offering similar products at much lower prices. That clarity has transformed how we develop our people worldwide, moving us towards a far more consultative approach and much tighter qualification of opportunities.
Want to see where your team really stands?
Start with an evaluation. We’ll walk you through the results and what to do next.