Make growth repeatable, not reactive.
Understand and overcome your sales challenges with solutions tailored to you and your team: strategy, playbooks, CRM, incentives and coaching, co-created with your leadership so it lasts.
Good people, no system.
“Everyone sells differently.”
No shared process or standards, so results depend on who’s having a good month and best practice never spreads.
“The CRM is a record, not a tool.”
Data goes in, but it doesn’t change behaviour, improve conversion or make the forecast any more reliable.
“We’re winning work, but it’s not repeatable.”
Order intake is up, but nobody could say exactly why, or how to do it again next year.
Write down what good looks like. Then hold everyone to it.
Most businesses have never written down how they actually win. New starters learn by sitting with whoever has time, habits get copied, and results depend on who you happened to hire. A real playbook isn’t a slide deck or a document generated from your website. It’s the operating manual for how your business sells, in your words, built from your own deals.
What every playbook we build covers
Expectations
What good looks like from day one: activity standards, follow-up, call reviews, one-to-ones and what ramp-up should deliver.
The numbers behind the target
Every salesperson can trace the path from weekly activity to their annual number, and what hitting it means for their earnings.
Who to pursue, and who to walk away from
Your ideal customer, the buyers you sell to and what keeps them awake at night, which accounts deserve the most time, and clear reasons to disqualify.
The sales conversation
How first meetings open, the questions that uncover real need, answers to the objections you hear most, and what must be true before a deal moves forward. Usually the biggest section, because it’s where most deals are quietly lost.
Write the standard down.
Train and coach your people to it.
Each salesperson shows they can do it in a realistic sales conversation.
Build it into your CRM, one-to-ones and the working week, with protected time for prospecting, preparation and deal work.
You can’t see your own blind spots.
A playbook written only from the inside captures your current ceiling, not your potential. That’s why we start with an OMG evaluation, benchmarking your team against more than 2.4 million salespeople, so the standard you write is built on evidence rather than habit.
A culture of commercial excellence, step by step.
We co-create the pathway with you: start with the data, then decide together what comes next. Take the steps you need, in the order that suits you.
Evaluate the team
An OMG evaluation of your salespeople and leaders gives you the baseline.
Sales strategy workshop
Objectives, go-to-market routes, buyer personas, value proposition, roles and KPIs.
Hire the right talent
A hiring process and competency framework agreed with your stakeholders.
Sales playbook
Your sales process and key product information, documented so everyone sells the same way.
CRM & sales enablement
Embed the playbook in your CRM, with real-time pipeline and leading indicators.
Incentive plans & targets
Sales incentive plans and targets linked directly to your strategy.
Coaching capability
Sales leaders who coach every week, with clear standards for what good looks like.
Development programme
Ongoing training and coaching, embedded over 12 to 18 months.
Workshops
Sales strategy, stakeholder hiring and sales recruitment workshops, run with your leadership team.
Playbooks
A consistent sales approach and a framework for coaching: meeting preparation, better questioning and faster ramp-up for new hires.
Coaching
Ongoing coaching for salespeople and leaders, so the strategy shows up in day-to-day selling.
Let’s map your pathway.
A 30-minute call is enough to tell you where we’d start.